Company in the Cross-hairs: A SWOT Road-map

The subject of "SWOT" analysis (Strengths/Weaknesses/Opportunities/Threats) comes up fairly often on the tarot forums, usually in the context of personal  circumstances rather than the corporate affairs for which it was originally intended. I can see the appeal, but I think it's a bit mechanistic for that purpose and have created many SWOT alternative spreads that … Continue reading Company in the Cross-hairs: A SWOT Road-map

The “Money Matters” Enterprise Spread

The goal of this spread is to provide broad insights into the prospects for success of any start-up business venture. It is taken in the most straightforward sense, without consideration of the myriad subtle factors that can make or break a new business. For example, environmental variables like emerging trends, business competition, marketplace logistics and … Continue reading The “Money Matters” Enterprise Spread

The “Career Crossroads” Spread

This 9-card (+2) spread is designed for examination of career-change potential, including both external opportunity and internal readiness considerations. The main thrust of the reading follows the horizontal axis (Yellow), while inputs to the decision come from the vertical axis (Red = external and Blue = internal). Optional factors include the advisability of additional occupational … Continue reading The “Career Crossroads” Spread